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Solstice Outdoors is Ashland’s premier locally owned outdoor store and gear shop. We’re the perfect place to shop for your next big adventure, whether it’s a day on the Big lake, gearing up for a hike, hitting the ski trail, or going out on the town. We are conveniently located on US highway 2, just steps from Lake Superior. Come find us in the Blue Wave building which is home to the Blue Wave Inn and Sandbar.

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WINTER SHOP HOURS

Monday-Saturday 10am-6pm

Sunday 10am-4pm

Closed Thanksgiving Day

Black Friday 8am-7pm

Extended Holiday Hours begin Friday, December 13-Christmas Eve:

Monday-Saturday 10am-7pm

Sunday 10am-4pm

Christmas Eve 8am-12noon

Closed Christmas Day

New Years Eve 10am-4pm

Closed New Years Day

Solstice Outdoors

Clothing, gear, and accessories for an active life.

Solstice Outdoors is a locally-owned outdoor store and gear shop in on Highway 2, Ashland, Wisconsin. Open 7 days a week, it's the perfect place to shop for your next big adventure, whether that's paddling the big lake or going out on the town.

We love the new @rachelelise_bags that just arrived! Handsewn in North Carolina, these waxed canvas bags are weather resistant and super cute— perfect for finicky spring weather. Fun and functional is our favorite combo! #rachelelisebags #rachelelise #madeintheusa #handmade #canvas #spring #cute #local

This morning hit hard, but we’re excited to sit and watch the days get longer! Who else is excited about the arrival of spring? #spring #springiscoming #springahead #wisconsinspring #daylight #lucilight #sun

It sure is starting to look like spring! Tuesday doesn’t feel too bad when it’s 60° outside. Hope everyone was able to enjoy the warm temperatures today!

Looking like a beautiful (almost) spring weekend! Who’s got plans for a warm and cozy post-ski tailgate? That’s where we’ll be 😝 #solostove #ashlandwi #mtashwabay #solsticeoutdoors #shopsmall #warm #spring #wisconsin #ski #downhill #alpine #fire #campfire #cozy

While out on Lake Superior this weekend we couldn’t help but notice the uncanny resemblance. Pretty cool find. #lakesuperior #bayfieldwi #ice #northernwi #lovewinter #lakesuperiorlove

🚨🚨 Hot new product alert! Our spring arrivals are starting to come in, and we’re so excited about these new On trail + urban runners. Swipe through to see a few of the models we have, and check back tomorrow for Fun Friday where we’ll be talking fit, function, and all things On!🚨🚨#onrunning #runonclouds

Did you know our winter sale is still on? Stop by for 20% off hats, gloves, baselayers, ski clothes, 30% off ski equipment, and 40-50% off boots and winter clothes! And more! Thanks to @adventures.of.kel for this awesome shot of our Lake Superior Trucker Hat in action! #lakesuperior #shopsmall #shoplocal #ashlandwi #wisconsin #wisconsinwinter #travelwi #discoverwisconsin #travelwisconsin #discoverwi #wow

Houghton Point never fails to impress! Where have you been exploring lately? #wisconsin #wisconsinwinter #wisconsinlife #travelwi #discoverwisconsin #chequamegonbay #naturalarea #publicland #naturepreserve

Dreaming of summer with the new @yeti Rambler JR 12oz bottles. BPA free, dishwasher safe, and an easy leakproof flip top that’s perfect for small hands. #yeti #solsticeoutdoors #authorizedyetidealer #wisconsin #kids #shoplocal #ashlandwi #shopashlandwi #shopsmall #summer

Congratulations to our #lovewinter winner Rebekah! Thank you to all who entered, and stay warm!! Don’t worry, we’ll have another giveaway soon. Hope everyone has some time to spend with a loved one today! #love #winner #giveaway #shopsmall #ashlandwi #ski #fischer #nordicski #wi #travelwi #discoverwi #winter #winterwonderland

These are just a few of the wonderful photos we’ve received as entries into our giveaway! Don’t forget to send in your photos by midnight tonight to complete your entry to win a free stay at the Blue Wave Inn and a $50 gift card! Winner announced tomorrow, full rules are in the link in our bio. Thanks to Andrew, Dorota, Rowan, Rebekah, Aidan, and Maria for these delightful photos! #giveaway #solsticeoutdoors #shopsmall #bluewaveinn #shoplocal #ashlandwi #lovewinter

Everyone’s favorite sentence! Starting today, everything WINTER will be 20-50% off!! Hats, skis, gloves, winter apparel and more—stop by to check it out! #ashlandwi #shopsmall #sale #winter #gear #ski #wisconsin #solsticeoutdoors #lovewinter

Socks—they make a darn good gift! Spread the love with a cozy pair of Darn Toughs for a warm and fuzzy Valentine’s Day. #darntoughsocks #shopsmall #valentinesday #shoplocal #darntough #madeinusa #solsticeoutdoors #ashlandwi #shopashlandwi

This could be you! Don’t forget to tag or email us your photo submission to complete your entry in our giveaway for a free stay at the Blue Wave Inn and a $50 gift card for Solstice Outdoors! Photos must be submitted by 11:59pm on 2/13. Good luck, and happy snapping! #giveaway #lovewinter #shopsmall #free #gear #wisconsin

New product alert: introducing the Solo Stove! Available in three different sizes, this lightweight and extremely portable stove is perfect as a fire pit for a ski hill tailgate or backyard gathering, and will complete your summer car camping set up. Yes, we’re dreaming about summer—stay warm this weekend, and if you need some extra heat, stop by to check out our new Solo Stoves 🔥 #solostove #newproduct #lit #hot #smokeless #camping #hiking #innovation #cool #shopsmal #shoplocal #ashlandwi #solsticeoutdoors

Thinking of sending someone a love note? Check out some of the awesome cards from @compasspaperco—hand designed by Annie in Northern Michigan, printed using vegetable based ink, and sure to please any outdoor lover in your life! #spicy #card #valentinesday #girlboss #annieissocool #compasspaperco #love

Winter weather making your gear wet? @ospreypacks makes fantastic pack covers to keep out the rain and snow, and they come included with all the Osprey pack models we sell. Picture of our awesome employee, Amanda, on a trip to Wyoming in the fall! Go girl 💪💪 #ospreypacks #thegooddaysaremade #quality #northerngal #shopsmall #shoplocal #backpack #hike #camping #dogsofinstagram #dog #wisconsin #wyoming #awesomeemployee #solsticeoutdoors #camp

Spring arrivals are starting to come in! We love the new Patagonia R1 Full-Zip Hoody—with microgrid insulation and polygiene smell protection, it’s the perfect piece for the transition from winter sports to spring ones. And doesn’t it pair well with our new Darn Tough socks? All are available online, click the link in our bio to shop! #spring #newarrivals #funfriday #new #shoplocal #shopsmall #patagonia #darntough #sorel

Nothing pairs with the Atlas Run Snowshoes like a set of Outdoor Research Gaiters! Somehow, we still have a few pairs of each in stock—not to late to go for some epic, good traction runs this winter. #atlassnowshoes #outdoorresearch

We’re so excited about these new @nalgene bottles! We have the Element Earth, Element Wind, and Glow Green water bottles now in-store. Perfect for adding extra hydration to the new year with style. #nalgene #shopsmall #waterbottle #shoplocal